Thursday, July 14, 2011

Ideas For Low-Cost Marketing Giveaways

Small businesses are constantly looking for new ways to promote their business creatively and cost effectively. They try to bring attention to their business and the products or services they offer in the easiest and most economical way. Because formal marketing is out of their financial reach, they often look for inexpensive ways to brand their business and get their contact details in front of their customers. These materials are usually used as giveaways, giving them the opportunity to easily promote to their customers on a daily basis.
Here are some of the lost cost marketing materials or giveaways you can use in your business:
  1. Calendars. custom calendars are actually great giveaway. Unfortunately, a lot of business owners don't realize the marketing power of these materials. They assume that a simple and low cost material as this won't give them good promotion. But the opposite is actually true. Calendars designed well can stay with your customers for a whole time or even longer. People will see your business on a daily basis and when they need your contact details, they can easily have your numbers.
  2. Pens. These are actually the most common giveaway most small businesses do. They are inexpensive to produce and can actually be used by your customers increasing the chance of people keeping them. Every time people use your pen, they will be reminded of you. Just make sure that your pens are made from high quality materials so they last long. You can consider buying your pens in bulk to get discounts. There are plenty of manufacturers out there today. You simply have to find the best one that will give you the best service at the most affordable price.
  3. Magnets. This is the trend today. Although magnets are a bit costly than other materials, they are sure to stick with your customers. You can create magnetic business cards or calendars that your customers can stick in their fridge or metal cabinet. The news is you can easily create magnets on your own if you want to save money. You simply have to attach magnetic strips in your materials, and presto, you get yourself a magnetic marketing material.
  4. Key chain. These are also cheap to produce. You simply have to make sure your business name and contact details are printed on the material. You can even create key chains shaped like your logo. When people consistently see the material, they will sure remember you. There are many styles you can use in your materials. Your creativity and imagination is the limit.
  5. Note pads. A lot of businesses are creating note pads as their giveaways. You simply have to print your contact details and name on each page to ensure that people see them regularly.
  6. Paper bags. These are also great and inexpensive. Create an interesting design in the bags and put your contact details and you get yourself a great packing material. Encourage your customers to reuse the bag so they see your name all the time.
Whatever material you create as giveaway, make sure they are well designed. Create impressive paper bag or calendar templates that will bring you in front of your customers for a long time.

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