This is one of our favorite naming strategies. It involves the use of timeless "perennial" words to create new, positive sounding, brand names. OnStar is a great example of how GM used two positive words, "On," and "Star," to create a blended name that speaks to intelligent navigation. A wealth management company Parkworth, used the positive imagery of a park like setting, combined with the richness of the word "worth." Together they communicate a sense of natural financial growth. Also a mortgage advisor went with the name BrightPath. Again, it underscores a sense of guidance and direction, attributes important in the consulting field.
3. Choose a metaphor to develop a new company name
If a picture is truly worth a thousand words, then a metaphor brand name can convey a host of attributes with one mental snapshot. If, as a consultant, you are known for being at the leading edge, the point of the spear in your industry, you may use a metaphor such as a trident, javelin or arrow. You may need to add a word to these names to further customize them and obtain the matching domain name, such as ArrowPoint, or Trident First, etc. A one logistics company that wanted to be known for their speed and agility, was named Bluefin, after one of the world's fastest fish. An investment banking firm went with the name FourBridges, since they "bridged the middle market" and connected companies with capital. It also helped that they had four partners and resided in Chattanooga, TN, a city with four rivers.
By utilizing key attribute, positive connotation and metaphor naming strategies for your consulting company, you can give yourself a head start when introducing yourself to potential clients. Instead of stumbling with an awkward acronym name, or spelling out a difficult last name, you can segue from your core strengths right into your product and service offerings. Tungsten, the wire in Edison's light bulb, often sparks a conversation about clarity, insight and brilliance. So plug in some of these company naming strategies and see what ideas they generate. And if need some extra "juice," just flip our switch and we'll provide some company brand names designed to make you and your company shine.
3. Choose a metaphor to develop a new company name
If a picture is truly worth a thousand words, then a metaphor brand name can convey a host of attributes with one mental snapshot. If, as a consultant, you are known for being at the leading edge, the point of the spear in your industry, you may use a metaphor such as a trident, javelin or arrow. You may need to add a word to these names to further customize them and obtain the matching domain name, such as ArrowPoint, or Trident First, etc. A one logistics company that wanted to be known for their speed and agility, was named Bluefin, after one of the world's fastest fish. An investment banking firm went with the name FourBridges, since they "bridged the middle market" and connected companies with capital. It also helped that they had four partners and resided in Chattanooga, TN, a city with four rivers.
By utilizing key attribute, positive connotation and metaphor naming strategies for your consulting company, you can give yourself a head start when introducing yourself to potential clients. Instead of stumbling with an awkward acronym name, or spelling out a difficult last name, you can segue from your core strengths right into your product and service offerings. Tungsten, the wire in Edison's light bulb, often sparks a conversation about clarity, insight and brilliance. So plug in some of these company naming strategies and see what ideas they generate. And if need some extra "juice," just flip our switch and we'll provide some company brand names designed to make you and your company shine.
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